The Attention Factor®

About

Alice Aspen March, called a Humanist since 1977, founded a non-profit organization and became Executive Director of FACT, (Focusing Awareness on Children and Television) allowing her to play the key role in keeping Mr. Rogers Neighborhood on the air and on PBS. Over the years she exchanged programming ideas with Fred Rogers and maintained a lasting friendship. Alice commissioned a play for the Los Angeles School District, educating audiences about symptoms of heavy TV viewing: i.e. obesity, depression, high-school drop out, teen-age pregnancy, suicide, violence, poor reading skills.

She went on to create and produce the Emmy nominated documentary, Latch-Key Kids, narrated by Christopher Reeve; this show was responsible for the development of extended after-school programs funded by The California State Senate which subsequently appointed Alice twice to State Commissions. NATPE (National Association of Television Program Executives) recognized her expertise, when they asked her to speak at their national convention for 2000 attendees in Las Vegas.

She has served on the board of directors for KCET-TV Public Broadcasting in Southern California, the Center for the Improvement of Child Caring, and the International Institute of Los Angeles.

Today Alice has become known for her innovative work in the field of attention. After discovering her third son was abusing drugs, she was determined to look for her role in his self-destructive behavior. While having no idea what she was looking for, after two years of substantial research and an epiphany, she created “The Attention Factor®”. Her son has since told her she saved his life. Alice has presented her work around the world to audiences from the worlds of business, education, medicine, law, parents, wellness providers, travelers, – to people of all ages, all colors, all incomes. She continues to hear from people:

She has taught at both the elementary and secondary school levels. Today she is recognized internationally as a leading voice on the power and value of Attention in our lives. Alice’s audiences have included:

• National Association of Television Program Executives
  - Las Vegas, Nevada
• Wellness Council of Los Angeles
  - (Corporate Representatives)
• California School Boards Association and Association of California School Administrators
  - San Francisco, California
• Annual Workers Compensation Conferences
  - UCLA & UC Berkeley
• National Association of Pediatric Nurse Associates & Practitioners
  - Dallas, Texas
• CAPSO – Convention/California Association of Private School Organizations Statewide Convention
  - California
• Cedar-Sinai Hospital, Pediatric Department
  - Los Angeles, California
• Los Angeles City Council
  - Los Angeles, California